What have you learned from your audience feedback?

My audience feedback taught me a lot throughout the project.


For my first draft the feedback showed me that people really liked the font at the start of the video, this caused me to keep the font the same as it had clearly been successful. The responses also taught me that people wanted a lot more diversity in shot types throughout the video, because of these responses when I shot more footage I included more diverse angles and framing, particularly during Meech's verse as I thought it would emphasise the drug use and evilness of the character. I also found out that people really liked the style and thought that it fitted the artist style and image well, I was happy with this, however they did say that using effects would be a good idea. I had previously considered it but other people mentioning it spurred me to do it, this is why effects are used in later edits of the video, particularly in Meech's verse as I thought they would represent the drugs/psychedelic nature well. People could also tell that the video was about one person who had turned bad which was good as I was originally worried many people would not understand.


My feedback for the second edit of my music video further solidified that it is suited to the genre of music which was very good. Although previously many people had mentioned that I should use effects some people were unsure of how some of them were used, so in the later edits of the video I made them slightly more subtle. People were confused about what was happening in my video but this did not worry me as I had a lot left to do and this also made me think of some ways that I could make the narrative of the video clearer. People were also confused by the phone call scene in the middle but I was planning to remove this anyway as I thought that it complicated the narrative and seemed out of place.


My third edit feedback was not very useful as it just emphasised the fact that I needed to complete the video and gave me some small bits of advice on what to do with the effects.


I think that my 4th lot of feedback was helpful as it showed me that people really liked my digipak and were very impressed by the contrast created by the use of colour. This feedback also showed me that people thought that the digipak and the poster needed to link more so I decided to change the poster to make it link more clearly to the digipak, I also added more information as people said that they thought this would be good. The feedback also said that people thought that I should add a tint or something to Meech's verse to emphasise even further that he is bad, this caused me to experiment with this idea and make changes to my video.
My focus group was very useful as it showed me clearly that people were very happy with my products and that they were well received, this was good as I intended for these products to be my final edits and due to this positive feedback I could do this and they could be my final products.